Ilios Lighting, a luxury makeup mirror, co-founded by Mario Dedivanovic (Kim Kardashian’s makeup artist and founder of Makeup by Mario), contracted QPR with the goal of increasing brand awareness, increasing visibility alongside competitors, and building on the brand’s reputation through earned media. Beyond media relations, QPR presented and collaborated with the brand on several creative ideas, including a timely Barbie-themed Instagram giveaway with like-minded partners Benefit Cosmetics and Mermade Hair and a social media guide for Women’s Small Business Month. QPR also guided the brand through setting up an affiliate program and securing impactful partnerships with top publishers.